Heard of ‘lady balls,’ have you? Apparently there are people in the advertising business who’d have you think that ‘lady balls’ is a thing. Running in cinemas near you, at least if you’re in Toronto, is an advocacy campaign about ovarian cancer. Good idea, or so you’d think. Except that the ad is built around a series of lady-jock exclamations – women should have the ‘lady balls’ to do this, the ‘lady balls’ to do that. Who comes up with this stuff? Life is simply too short for bad language. And ‘lady balls’ truly is awful.